☀Noah Maxwell (born November 11, 1991) is the protagonist of TribeTwelve. Noah created the TribeTwelve account as part of a project on the Twelve Tribes of Israel for his Religious Studies class before his teacher cancelled the project. He lives in Florida.
Because his video project was cancelled, he converted the leftover YouTube page into a memorial for his cousin, Milo Asher, after he committed suicide on May 28, 2010. Noah uploaded the only video that he had of Milo as "submissions" from a tape when they had last seen each other one weekend that same month. After viewing the videos on the tape, Noah realized that a strange man appears in the videos. Noah also starts being monitored and attacked by a strange entity known as the Observer. The Observer and other members of a mysterious hive mind of beings, known as the Collective, are all shown to have some mysterious, yet important influence in Noah's life.